Services beyond the counter.
It's not the prices. It's that we answer the phone.
For fifty-three years, we've stocked the wire, switchgear, conduit, fixtures, and tools that working contractors actually pull on a Tuesday morning. Not a curated subset. The whole working catalog — 1,500+ SKUs across electrical, lighting, and decor.
Same-day delivery within the Tri-Cities when called in by 11am. Saturday counter hours for emergencies. A will-call window that's pulled and waiting before you arrive.
The folks at the counter have wired the same job you're working. Real electricians with decades of supply-house experience. They'll catch the breaker spec before you finish describing the panel.
None of that is rocket science. It's just — we answer the phone. We stock what you need. We staff the counter with people who know. That's the entire pitch. Fifty-three years of doing this is what we have to show for it.
02 From call to job site
How a typical order moves through Williams.
Five steps. Real people at every one. The phone you called is the same phone you'll get when you call about a problem two weeks later.
You call
Phone any counter with part numbers, a BOM, or just a job description. A real person picks up — no menus.
We quote
We confirm stock, pricing, and lead-time across all four counters. Usually within an hour. Bigger projects within one business day.
We pull
Your order is pulled from the floor and staged at the counter under your name. Wire is cut to length. Light fixtures are assembled if requested.
We move it
Same-day delivery to your job site for orders called in by 11am, or will-call ready before you arrive. Choose whichever fits the job.
You ship the project
Net-30 billing on file, every product backed by manufacturer warranty plus our local support. Return what you don't use.
How we help customers win.
Will-Call & Pickup
Call ahead, we'll pull your order, and you grab it from the counter.
Same-Day Delivery
Most orders called in by 11am deliver the same day.
Project Quoting
Send us a list or BOM — we'll come back with pricing and lead-time.
Lighting Consultation
Bring us your plans. Our showroom team helps you select fixtures.
Special Orders
If we don't stock it, we'll usually order it.
Account Service
Net-30 terms for qualified business customers.
What's actually moving off the shelf.
Five products the counters pulled most this season — what working contractors and designers are repeatedly putting on the truck. Click any row to view the spec and quote the part.
What's moving this week.
Curated picks from across all four counters. Call ahead for pricing, stock confirmation, and lead-time — most are pull-and-go from a Tri-Cities counter.
Browse all products
Have a project?
Tell us about the job and we'll match you with a counter rep.