Family-owned, contractor-trusted, since 1962.
What started as a single shop in Northeast Tennessee has grown into the largest electrical distributor in the Tri-Cities — four counters, four warehouses, and 10,000+ square feet of working lighting on display.
We stock the wire, fixtures, fans, conduit, hardware, and tools contractors need on a Tuesday morning—not a special-order list, but what's on the shelf right now. And the people behind our counter can name the part you're after before you've finished describing the job. That's why customers keep coming back: Williams is the name they count on to have it, know it, and get them back to work.
Will-call & pickup
Project quoting
Lighting design
Special orders
Browse the Williams catalog.
Wired, lit, and finished. Every section of the catalog is stocked at the counter and ready for same-day pickup or delivery.
From chandeliers to outdoor sconces.
The Tri-Cities' largest in-stock lighting selection — designer chandeliers, pendants, ceiling fans, lamps, and outdoor fixtures.
- Chandeliers
- Pendants
- Ceiling fans
- Outdoor
- Lamps
Products contractors trust.
Wire, switchgear, conduit, breakers, panels, and the tools to install them. Stocked, counter-ready, contractor-priced.
- Wire & cable
- Switchgear
- Conduit
- Panels
- Tools
Unique pieces that complete your home.
Ceiling fans, mirrors, decorative hardware, smart-home controls. The pieces designers ask about by name.
- Ceiling fans
- Mirrors
- Hardware
- Smart home
— Brands we stock —
10,000 sq ft of working lighting, in person.
Pendants lit. Fans turning. Chandeliers wired up the way they'll hang in your customer's foyer. You can't get that from a screenshot.
We believe contractors and homeowners deserve a supplier who answers the phone, stocks what they actually need—fixtures, hardware, and wire alike—and staffs the counter with people who've worked the same job you're working. For fifty-three years, that's the only way we've known how to do this.
I've been ordering from Williams for fifteen years. They know my crew, they know my jobs, and when I call in an order at 9 AM they have it pulled before I make it across town.Master electrician, Johnson City
One supply network for the entire Tri-Cities, and beyond.
Bristol · Kingsport · Johnson City · Greeneville. Four counters, one phone call, one network of stocked trucks. Whichever job site you're on, a Williams counter is closer than you think.
This week's deals at the counter.
Live pricing — sale prices update in real time across all four counters. Call to lock in stock at the discounted price.
Chroman Empire Three Light Pendant in Chrome
Chroman Empire One Light Pendant in Satin Gold
Chroman Empire One Light Pendant in Satin Gold
Chroman Empire One Light Pendant in Chrome
Chroman Empire One Light Pendant in Satin Gold
Chroman Empire One Light Pendant in Chrome
Pre-grouped kits for the jobs we see every week.
Four ready-to-quote project kits. Bring us the job, we pull the bundle and confirm everything at the counter. Adjust quantities, swap finishes, change brands — these are starting points, not boxed sets.
Service Entrance Kit
200A residential service, ready to install
- 200A panel + main breaker
- Meter base + weatherhead
- Service entrance cable
- Ground rod kit
Kitchen Reno Lighting
Layered lighting for a contemporary kitchen
- 3 island pendants (matched)
- Under-cabinet LED strip
- Recessed cans (4-pack)
- Smart dimmer pair
Smart-Home Starter
Lutron Caseta ecosystem · 4 rooms
- Caseta hub + bridge
- 4× wireless dimmer
- 4× pico remotes
- Smart-fan switch
Bath Vanity Kit
Designer vanity + sconces + GFCI
- Statement vanity bar
- 2× wall sconces
- GFCI receptacle
- Exhaust fan / light combo
What "we answer the phone" actually means.
Six moments from a working Tuesday. Same rhythm, fifty-three years running.
-
6:30 am
Lights on, coffee on
Counter reps arrive first. Stock check, today's deliveries reviewed, the will-call orders called in overnight already pulled and waiting at the bay door.
Before the first contractor truck pulls in -
7:00 am
Doors open · first crews
Contractors walk in for the wire they didn't realize they needed yesterday, the breaker for a service call, the conduit for a rough-in. Real conversations at the counter.
The morning rush starts -
11:00 am
Same-day delivery cutoff
Last call for orders that need to be on a job site today. Truck loads finalize. Drivers head out by noon to make every Tri-Cities address before close of business.
Orders called in by 11 deliver today -
12:00 pm
Phone rush — quote questions
The 'I need to know by 2pm whether you can get this' moment. Counter reps cross-quote across all four locations, check stock, give honest lead-times. No script.
Real people answering the phone -
4:30 pm
Last will-call pulls
Friday afternoon especially — contractors swing by on the way home for tomorrow's job. Order's already pulled, labeled, waiting at the will-call counter under their name.
Pulled before you arrive -
5:00 pm
Doors close · phones still answer
Counter closes for walk-ins. The phone keeps answering for after-hours emergencies — service calls, project quotes due in the morning. Family-owned: someone always picks up.
The 'we answer the phone' promise, after hours
What the contractors pull every week.
A curated edit of the SKUs working pros buy by the case. Hand-picked from the wire room and the tool wall — not generated by an algorithm.
Three picks from the floor.
One standout per category, curated by the showroom team this week. The fixtures, the parts, and the finishes we'd put in our own homes.